Why? Because after a workout you should be able to celebrate with a tasty beer,
without compromising your recovery.
We noticed a problem...
The story of Thrive starts with a group of friends that had set themselves one of the biggest challenges possible in sports: a full distance Ironman triathlon. Yikes. But Ironman says anything is possible and they were right. We all finished successfully!
During training we had one big problem though. As Belgians, we loved our beer and nothing could beat enjoying a cold one after a tough training. Unfortunately though, sports and alcohol don’t play well together since alcohol prevents recovery. Bummer.
... and found the solution.
What we needed instead was proper nutrition with the right combination of protein and carbs. So we ended up having chocolate flavoured recovery shakes followed by non-alcoholic beers. Not a great mix indeed.
This made one of us wonder. What if a refreshing beer would exist to enjoy after sports, with the right nutrition for your recovery? It took over a year and a team of innovative brewers and scientists, but we were able to pull it off. With Thrive Recovery IPA we managed to create world's 1st true sports recovery beer.
Best of all? It tastes great. But please do judge for yourself.
Hear it from the founder.
It's all about the Thrive
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How it's made
Yes, Thrive has unique recovery functionality with the added protein and its lack of alcohol. But despite this it is brewed using mostly the same ingredients and process as any other beer.