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Recovery never tasted better.
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Official recovery beer of Lotto Soudal.
Thrive is the official recovery beer of WorldTour cycling team Lotto Soudal. Our sports beer was approved by the team's medical & performance department and is part of the riders' recovery nutrition after training and racing.
Not a pro athlete? No worries, Thrive helps everyone with an active lifestyle reach their goals.
- Pro cyclist at Lotto Soudal
"My favourite beer? Thrive, because it has protein for recovery and is non-alcoholic, so it fits in my diet. It's the ideal reward after a hard workout."
- Sports nutritionist (Nafi Thiam, Trek Segafredo, RSCA Anderlecht, ...)
"THRIVE has all the nutrients you need for recovery after sports, in the right proportions. And I like the taste!"
- Sports nutritionist (Lotto Soudal, KAA Gent, Knack Roeselare, ...) -
"Thrive makes for a tasty treat after a training or race. It has an optimal mix of protein and carbs and was approved by riders and medical staff."
Developed with the University of Leuven.
It's not just marketing. We developed Thrive with the University of Leuven and the Flemish Institute for Biotechnology. We also had it approved by some of Belgium's top sports nutritionists. So you get great taste and real nutritional benefits that are proven by science.
Real beer, made healthy.
Thrive is brewed using the same natural ingredients as any other beer. All we do is add protein for muscle recovery and use a special yeast to avoid the alcohol. The result? A great tasting beer, because that's exactly what it is.