Thrive is the Official Beer Partner of Padel Vlaanderen
We’ve just signed our biggest sports partnership to date. Thrive is now the official functional beer partner of Padel Vlaanderen. You’ll start seeing us in over 150 padel clubs across Belgium.
It’s a big moment.
Not because of the scale but because of what it represents.
From the beginning we’ve been selective about where Thrive shows up. No logo-for-hire deals. No forgotten fridges. If we’re in a space it has to feel right. It has to belong.
Padel is exactly that kind of place.
It’s social. Competitive. Slightly obsessive in the best way. Matches turn into drinks and drinks turn into conversations. Before you know it the whole afternoon has disappeared at the club.
It’s not just about the sport. It’s about everything around it.
That’s where Thrive fits in.
Thrive is finally a beer that’s actually built for the court.
We make three beers. Each one earns its place.
PLAY: For the hours in-between
This is the one before you play or while you’re waiting for your court. It’s light, crisp and refreshing. It keeps you in the flow instead of slowing you down.
It contains vitamins B and D which support energy metabolism and normal muscle function. You don’t feel that in a heavy or functional way. It still feels like a proper beer.
Think of it as the social warm-up.
PEAK: For after the final point
Everyone knows this moment. The match is done. The last rally gets replayed five different ways. Someone opens a cold drink.
That’s where PEAK comes in.
It’s a real beer with 10g of protein. So instead of undoing your effort it supports your recovery. You still get the reward. You just don’t pay for it later.
It feels earned. That’s the point.
UNWIND: For later that evening
Hours later your body has slowed down but your mind is still on that one shot you almost landed.
UNWIND is for that moment.
It contains magnesium which supports normal muscle function and relaxation. It helps you settle without taking away the ritual.
It’s a nightcap that doesn’t make tomorrow harder.
Where to Find Thrive
From this week Thrive is available in over 150 padel clubs across Belgium through our partnership with Padel Vlaanderen.
Next time you’re at the club take a look in the fridge. We’re probably already there.
If you run a club and you’re not stocked yet we should change that. You can reach us through our contact page and we’ll sort it out quickly.
You can also order the full range online across Belgium, the Netherlands and France at thrivebeer.com.
P.S. If your club fridge still looks like it’s powered by sugar and regret, feel free to introduce us.
Thrive is the official functional beer partner of Padel Vlaanderen, the governing federation for padel in Flanders. All three Thrive variants — PEAK, PLAY, and UNWIND — are now available in over 150 padel clubs across Belgium.
PEAK is built for post-sport recovery, it contains 10g of protein per can, which supports muscle recovery after physical effort. If it’s later in the evening, UNWIND with 75mg of magnesium is the one to reach for.
PLAY is well-suited for the hours around sport. It contains vitamins B and D, which support normal energy metabolism and muscle function. Light enough to drink before a session without feeling heavy.
Yes - all three Thrive variants are fully alcohol-free and craft-brewed in Belgium. They taste like real beer because they’re made like real beer.
Reach out through our contact page and we’ll be in touch within one working day.
Order directly from thrivebeer.com with delivery across Belgium, the Netherlands, and France.
