• Nikolai Schirmer

    "I told Red Bull no, and got a beer sponsor instead.
    Jokes aside, I love beer. And Thrive tastes just like good proper beer, but is a recovery drink with all the vitamins and protein I need to perform."

    Get to know Nikolai Schirmer 
  • Les frères Mawem

    "The post-workout pleasure without feeling guilty, and above all, it tastes good! I hope you'll be able to taste it soon because it's amazing."

    Get to know Les frères Mawem 
  • Fernwee aka Martijn Van Strien

    "I'm always craving a beer after a 750 km trip."

    Get to know Fernwee aka Martijn Van Strien 
  • Bert De Backer

    "Thrive embodies the rich traditions of Belgian brewing, delivering a refreshing taste that perfectly complements the joyous occasions shared among teammates and friends. "

    Get to know Bert De Backer 
  • Naomi Van Den Broeck

    "With each sip, I'm able to elevate my recovery and take my running journey to new heights. Here's to a protein-powered run!"

    Get to know Naomi Van Den Broeck 
  • Chloé Caulier

    "As a professional climber, I know the importance of choosing the right nutrition. Thrive is a game-changer. Now I can enjoy a beer after climbing and recover at the same time."

    Get to know Chloé Caulier 
  • Henri Demesmaeker

    "I perform better on the water when I drink a beer."

    Get to know Henri Demesmaeker 
  • Wout Alleman Thrive Athlete picture by Georg Lindacher

    Wout Alleman

    "It's all about the Thrive"

    Get to know Wout Alleman 
  • Ruben Claeys Thrive Athlete picture by Balint Czucz

    Ruben Claeys

    "Row, row, row your boat and reward yourself with a Thrive"

    Get to know Ruben Claeys 
  • Greg Van Avermaet

    At the highest level, recovery isn’t optional. It’s what allows you to show up again tomorrow. Thrive lets me keep the ritual, without compromising performance.

    Get to know Greg Van Avermaet 
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Beat Cycling Club

At Thrive, we're all about challenging the norm and building a brand that stands out. Beat Cycling Club shares the same mindset, breaking barriers in their own way. They welcome cyclists of every level in their team, from beginners to professionals, and create a unique identity that's all about ambition. We're thrilled to be partnering with them. Here's to changing the game!

Read more about our partnership

SpaceX Kitesurfing

"SpaxeX is a group of astronauts who travel the world to kitesurf the most extreme conditions in order to push the boundaries of space travel."

Just reading that quote ignited our sense of adventure and inspired us to partner up with these trailblazers. But they're not only great at describing themselves. SpaxeX also excels in creating unique content and organizing epic events, all aimed at building a vibrant community of kitesurfers. As advocates of community and epic experiences ourselves, this partnership was simply meant to be. We're so ready to change the game together!

Read more about our partnership

Want to join our athlete team?

We’re proud to support top athletes who love real craft beer, just brewed differently.

At Thrive, we believe performance and social moments can live in the same world.

No extremes. No trade-offs. Just beer, reinvented for how you actually live.

Think you’d be a great fit for Team Thrive?
Reach out. Cold beers guaranteed.

Get in touch