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Your reward. Your Thrive.

After you've completed a workout, you should be able to celebrate with a tasty beer. But you shouldn't have to compromise your recovery.

Mission

Recovery never tasted better.

10g protein
Crucial for the maintenance, growth and recovery of your muscles after exercise.
Non-alcoholic
Because alcohol dehydrates and slows down your physical recovery after exercise.
Natural carbs
To restore the energy reserves in your muscles and be ready for the next effort.
Refreshing beer taste
Thrive is a lightly hopped IPA. The taste profile is fruity with tropical and citrus notes, ensuring ultimate refreshment.
Get your Thrive
100% Belgian
Just 5 ingredients
Developed with KU Leuven
Approved by nutritionists
10g protein
Crucial for the maintenance, growth and recovery of your muscles after exercise.
Non-alcoholic
Because alcohol dehydrates and slows down your physical recovery after exercise.
Natural carbs
To restore the energy reserves in your muscles and be ready for the next effort.
Refreshing beer taste
Thrive is a lightly hopped IPA. The taste profile is fruity with tropical and citrus notes, ensuring ultimate refreshment.
Get your Thrive

Watch the video.

Official recovery beer of Lotto Soudal.

Thrive is the official recovery beer of WorldTour cycling team Lotto Soudal. Our sports beer was approved by the team's medical & performance department and is part of the riders' recovery nutrition after training and racing.

Not a pro athlete? No worries, Thrive helps everyone with an active lifestyle reach their goals.

  • Victor Campenaerts

    - Pro cyclist at Lotto Soudal


    "My favourite beer? Thrive, because it has protein for recovery and is non-alcoholic, so it fits in my diet. It's the ideal reward after a hard workout."

  • stephanie-image

    Stephanie Scheirlynck

    - Sports nutritionist (Nafi Thiam, Trek Segafredo, RSCA Anderlecht, ...)


    "THRIVE has all the nutrients you need for recovery after sports, in the right proportions. And I like the taste!"

  • gino-devriendt-image

    Gino Devriendt

    - Sports nutritionist (Lotto Soudal, KAA Gent, Knack Roeselare, ...) -


    "Thrive makes for a tasty treat after a training or race. It has an optimal mix of protein and carbs and was approved by riders and medical staff."

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Picture of KU Leuven's Arenberg castle

Developed with the University of Leuven.

It's not just marketing. We developed Thrive with the University of Leuven and the Flemish Institute for Biotechnology. We also had it approved by some of Belgium's top sports nutritionists. So you get great taste and real nutritional benefits that are proven by science.

Science
Bewery beer tanks

Real beer, made healthy.

Thrive is brewed using the same natural ingredients as any other beer. All we do is add protein for muscle recovery and use a special yeast to avoid the alcohol. The result? A great tasting beer, because that's exactly what it is.

Brewing process

Go on, share your beers@thrivebeer

Thirsty yet?

Get your Thrive