Your reward. Your Thrive.
After you've completed a workout, you should be able to celebrate with a tasty beer. But you shouldn't have to compromise your recovery.
Recovery never tasted better.
10g protein
Crucial for the maintenance, growth and recovery of your muscles after exercise.
Non-alcoholic
Because alcohol dehydrates and slows down your physical recovery after exercise.
Natural carbs
To restore the energy reserves in your muscles and be ready for the next effort.
Refreshing beer taste
Thrive is a lightly hopped IPA. The taste profile is fruity with tropical and citrus notes, ensuring ultimate refreshment.
100% Belgian
Just 5 ingredients
Developed with KU Leuven
Approved by nutritionists

10g protein
Crucial for the maintenance, growth and recovery of your muscles after exercise.
Non-alcoholic
Because alcohol dehydrates and slows down your physical recovery after exercise.
Natural carbs
To restore the energy reserves in your muscles and be ready for the next effort.
Refreshing beer taste
Thrive is a lightly hopped IPA. The taste profile is fruity with tropical and citrus notes, ensuring ultimate refreshment.
Watch the video.

Developed with the University of Leuven.
It's not just marketing. We developed Thrive with the University of Leuven and the Flemish Institute for Biotechnology. We also had it approved by some of Belgium's top sports nutritionists. So you get great taste and real nutritional benefits that are proven by science.

Real beer, made healthy.
Thrive is brewed using the same natural ingredients as any other beer. All we do is add protein for muscle recovery and use a special yeast to avoid the alcohol. The result? A great tasting beer, because that's exactly what it is.