Greg Van Avermaet

SPORT: Olympic Cyclist | Country:Belgium

At the highest level, recovery isn’t optional. It’s what allows you to show up again tomorrow. Thrive lets me keep the ritual, without compromising performance.

Meet Greg Van Avermaet. Olympic Champion, Classics specialist, and one of Belgium’s most respected riders.

From the cobbles of Paris–Roubaix to Olympic gold in Rio 2016, Greg built his career on discipline, consistency, and resilience.

He claimed victories in the sport’s most demanding one-day races; Paris–Roubaix, Gent–Wevelgem, Omloop Het Nieuwsblad, E3 Harelbeke, and wore the yellow jersey at the Tour de France.

In cycling’s toughest terrain, there is no room for shortcuts.

Only rhythm.

Train. Recover. Repeat.

Greg’s success was never built on one extraordinary day, but on years of showing up prepared.

At WorldTour level, every detail matters. Nutrition. Sleep. Recovery. The small choices compound.

And yet, even at the top of the sport, the ritual of a beer after a hard effort remains part of cycling culture.

The problem? Alcohol doesn’t support recovery.

That’s why Greg partners with Thrive.

Because whether you're racing for gold or riding with friends, performance tomorrow starts with what you choose today.

Our Thriving team of athletes

From hockey to cycling, mountain biking to rowing, our athlete partners come from diverse backgrounds and have one thing in common - they love our sport beer. We're excited to introduce you to our thriving team of athletes

Get to know our athletes