4.9 / 5 out of 1,000+ reviews
Free 6-Pack
On Every €50 spent
Over 3 million beers sold
Only natural ingredients
University developed
Approved by World Champions
Hit the minimum € threshold to qualify.
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Step 1.
Shop favourites
Shop any Thrive products.
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Step 2.
Hit €50
Add to cart with a minimum of €50.
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Step 3.
Free beers
Will be auto added to cart.
Hottest black friday deals.
Limited quantities available. These deals won't last long! Add any of our beers to your cart to qualify for your FREE GIFTS.
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Popular
Variety Pack
✔ 10g protein
✔ Magnesium
✔ Vitamins B+D
Can
Shop Variety PackPacks
18pck / 36pck / 72pck
Regular price From €29,80Regular priceUnit price per -
Popular
Unwind IPA
✔ Magnesium
✔ IPA Beer
✔ Alcohol Free
✔ All natural
Can
Shop UnwindPacks
12pck / 24pck / 48pck
Regular price From €29,80Regular priceUnit price per -
Peak
✔ 10g protein
✔ University developed
✔ Alcohol Free
✔ Brewed in Belgium
Can
Shop PeakPacks
12pck / 24pck / 48pck
Regular price From €29,80Regular priceUnit price per -
Play
✔ Vitamins B+D
✔ Health Boost
✔ Alcohol Free
✔ Low In Calories
Can
Shop PlayPacks
12pck / 24pck / 48pck
Regular price From €29,80Regular priceUnit price per
Loved by World Champions
Jan Frodeno
3x Ironman World Champion
Chloé Caulier
11x Belgian Champion Bouldering
Nikolai Schirmer
Freeride Skier of the year
Fernwee
Ultra Gravel Rider
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4.9 Stars from over 19,000 Customers.
Verified
It’s addictive!
Thrive Unwind (limited edition)
Frank Van den Corput
Best reward after a hard work out
Great help to continue my week days alcohol free commitment. I actually prefer the taste of the Thrive to some traditional brews, and magnesium seems to give me and edge to help my sleep.
Antonio Casablancas
Keep ‘m coming
What’s this nonsense about ‘limited edition’? Unlimited please!
Domien Debruyne
Great beer & concept
Great beer & concept, even better taste. The vitamins are a big plus and makes me drink one everyday.
Simon Van Holsbeke
Awesome taste!
Awesome tasting beer! Perfect after a workout. One of the best alcohol free beers ever tasted & full of proteins. Love it!
Bjorn Vanhaecke
It’s refreshing!
Thrive is I think one of the most awaited beverages in the sport industry. It’s refreshing, a little bit citrusy and is extra healthy. Awesome!
Laura O.
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Frequently Asked Questions
How long do Black Friday deals last?
All Black Friday deals are available until the countdown timer reaches zero. Some products may sell out before then, so we recommend shopping early!
Is shipping really free?
Yes! We offer free standard shipping on all orders over $50 during Black Friday. Orders under $50 have a flat shipping rate of $9.99.
Can I return products purchased on sale?
Absolutely. Our 30-day return policy applies to all products, including those purchased during Black Friday. Products must be unopened and in original condition.
When will my order ship?
We process orders Monday through Friday. Orders placed during the weekend will be processed on the following Monday. You'll receive a tracking number via email once your order ships.
Are the discounts applied automatically?
Yes! All Black Friday discounts are automatically applied at checkout. No promo codes needed.Yes! All Black Friday discounts are automatically applied at checkout. No promo codes needed.
What if an item I want is out of stock?
Unfortunately, once an item is out of stock during Black Friday, we cannot guarantee it will be restocked at the sale price. We recommend adding items to your cart quickly!
