• Stores Belgium
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Meet Thrive

World's 1st beer enriched with 10g of high quality protein. A refreshing reward after a peak effort as well as a blessing for your body. And even if you didn't work out, it's simply a healthy, nutritious beer.

Protein to make you better
Packing 10g of the highest quality protein around. Your body will thank you.
Rewarding Belgian beer
A nicely hopped blond beer brewed in Belgium... where else?
Free from alcohol
Of course, no dehydrating villain. Nothing can stop you now.
Made by smart people
This game changing beer was developed with the University of Leuven.
Shop Thrive
Protein to make you better
Packing 10g of the highest quality protein around. Your body will thank you.
Rewarding Belgian beer
A nicely hopped blond beer brewed in Belgium... where else?
Free from alcohol
Of course, no dehydrating villain. Nothing can stop you now.
Made by smart people
This game changing beer was developed with the University of Leuven.
Shop Thrive

P.s. many say it's also the best alcohol-free beer they ever had, but you should judge for yourself.

  • Over 1 million beers sold
  • All natural ingredients
  • Developed with the University of Leuven
  • Approved by Olympic athletes
  • 30-day money back guarantee
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Approved by Olympic athletes

Even if all you do is running to the fridge, you can rest assured because Thrive is approved and enjoyed by athletes performing at the highest level.

  • Jan Frodeno

    The GOAT

    "Nothing better than a cold beer after a long day. Thrive is simply the best recovery, something savory after consuming tons and tons of sweets all day. I simply can't get enough."

  • Les frères Mawem

    Olympic climbers & World Champion Bouldering

    "Thrive is the post-workout pleasure without feeling guilty, and above all, it tastes good! I hope you'll be able to taste it soon because it's amazing."

  • Bert De Backer

    Former pro cyclist & analyst

    "Thrive embodies the rich tradition of its Belgian beer heritage and its passion for cycling., delivering a refreshing taste that perfectly complements the joyous occasions shared among teammates and friends."

  • Naomi Van Den Broeck

    Olympic finalist & Belgian Cheetah

    "With each sip, I'm able to elevate my recovery and take my running journey to new heights. Here's to a protein-powered run!"

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It's like beer, because it is... beer.

Developed with the University of Leuven, brewed in Belgium.

Thrive is brewed using the same natural ingredients as any other beer. We use a special yeast to keep our beer free from alcohol and add nutritious protein instead.

Our brewing process
  • "Thrive developed a beer that doesn't only taste great, but also benefits your body. After exercise you can choose for this fine IPA instead of a sugary drink. Perhaps the extra protein creates that rich taste in your mouth, but that only adds to the complexity of this beer."

  • "We mainly tested for taste, at different moments, after exercise and as an occasional beer. Whereas beers without alcohol often taste like lemonade or a derivative, Thrive really tastes like beer. "

  • "Often we find non-alcoholic beers too sweet, too bland or too clearly flavored to disguise the absence of alcohol. The first sip of Thrive was surprising, as it is nothing like other 0.0 beers. We tasted hops and fruits. The flavor was like a good IPA."

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Thirsty yet?

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