World's 1st beer enriched with 10g of high quality protein. A refreshing reward after a peak effort as well as a blessing for your body. And even if you didn't work out, it's simply a healthy, nutritious beer.
P.s. many say it's also the best alcohol-free beer they ever had, but you should judge for yourself.
Over 1 million beers sold
All natural ingredients
Developed with the University of Leuven
Approved by Olympic athletes
30-day money back guarantee
Approved by Olympic athletes
Even if all you do is running to the fridge, you can rest assured because Thrive is approved and enjoyed by athletes performing at the highest level.
"Nothing better than a cold beer after a long day. Thrive is simply the best recovery, something savory after consuming tons and tons of sweets all day. I simply can't get enough."
Les frères Mawem
Olympic climbers & World Champion Bouldering
"Thrive is the post-workout pleasure without feeling guilty, and above all, it tastes good! I hope you'll be able to taste it soon because it's amazing."
Bert De Backer
Former pro cyclist & analyst
"Thrive embodies the rich tradition of its Belgian beer heritage and its passion for cycling., delivering a refreshing taste that perfectly complements the joyous occasions shared among teammates and friends."
Naomi Van Den Broeck
Olympic finalist & Belgian Cheetah
"With each sip, I'm able to elevate my recovery and take my running journey to new heights. Here's to a protein-powered run!"
It's like beer, because it is... beer.
Thrive is brewed using the same natural ingredients as any other beer. We use a special yeast to keep our beer free from alcohol and add nutritious protein instead.
"Thrive developed a beer that doesn't only taste great, but also benefits your body. After exercise you can choose for this fine IPA instead of a sugary drink. Perhaps the extra protein creates that rich taste in your mouth, but that only adds to the complexity of this beer."
"We mainly tested for taste, at different moments, after exercise and as an occasional beer. Whereas beers without alcohol often taste like lemonade or a derivative, Thrive really tastes like beer. "
"Often we find non-alcoholic beers too sweet, too bland or too clearly flavored to disguise the absence of alcohol. The first sip of Thrive was surprising, as it is nothing like other 0.0 beers. We tasted hops and fruits. The flavor was like a good IPA."
A surprisingly good taste for an alcohol free beer- fresh and almost fruity. The 10 grams of whey protein are a nice bonus!
Love the taste and the fact I can still enjoy beer with heavy training without side effects.
Can’t get enough of it:)
As I start to realise in my late forties that consuming alcohol is simply very bad for every single part of the body, I discovered a few alternatives on the market that allow to enjoy Belgian beer without the alcohol. Thrive tastes the best, so far...
Thrive Peak Cans
Best served very cold. It really tastes like a light beer
Make sure it’s cold and you’re in for a treat! Loved it!
Feels great to open a can of thrive after a training or intense ride. You get the after gravel beer sensation without the alcohol and with the nutrients your body needs after exercise. Love it & tastes superb !
Delicious, feels like a good Belgian beer, but way more healthy and without waking up sick the next day
Perfect way to enjoy recovery after workout without having to shake something
Taste greate, looking forward to it after a work out. 10g protein is nice for dem gainz 💪
I bought some Thrive recently and shared with with my girlfriend and I have to say, it's a great purchase. It's nice to get that beer celebratory drink after a workout or in our case a training run, and instead of taking away from our workout like alcohol would do, we are instead fueled with protein!
It hit the spot for me, I have a lot of sporting events coming up in the near future and will make sure I have Thrive on hand.
Nice beer and a good recovery option after sport - you were going to have a beer anyway.
Got one sample from my personal coach, tasted it and directly ordered more.
This is THE beer I needed: highly refreshing, tasty, low in carbs and nourishing as an extra! Bad feelings because of empty calories are gone.
I like to drink it with a slice of lemon like I would with a white (unfiltered) beer.
Wonder if there is a dark beer in the pipeline 🤔?
Nice refreshing beverage after a long bycicle ride...charging batteries
I always struggled with the lack of balance between my sporty habits and the intake of alcohol (too high!), also shortly after a performance. Thrive gives me the perfect solution and it tastes great as well. I tend to drink it on rest days as well, as the protein and other minerals are just something you need every day :-)