Meet Thrive
World's 1st beer enriched with 10g of high quality protein. A refreshing reward after a peak effort as well as a blessing for your body. And even if you didn't work out, it's simply a healthy, nutritious beer.
P.s. many say it's also the best alcohol-free beer they ever had, but you should judge for yourself.
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Over 1 million beers sold -
All natural ingredients -
Developed with the University of Leuven -
Approved by Olympic athletes -
30-day money back guarantee
Approved by Olympic athletes
Even if all you do is running to the fridge, you can rest assured because Thrive is approved and enjoyed by athletes performing at the highest level.
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Jan Frodeno
The GOAT
"Nothing better than a cold beer after a long day. Thrive is simply the best recovery, something savory after consuming tons and tons of sweets all day. I simply can't get enough." -
Les frères Mawem
Olympic climbers & World Champion Bouldering
"Thrive is the post-workout pleasure without feeling guilty, and above all, it tastes good! I hope you'll be able to taste it soon because it's amazing." -
Bert De Backer
Former pro cyclist & analyst
"Thrive embodies the rich tradition of its Belgian beer heritage and its passion for cycling., delivering a refreshing taste that perfectly complements the joyous occasions shared among teammates and friends." -
Naomi Van Den Broeck
Olympic finalist & Belgian Cheetah
"With each sip, I'm able to elevate my recovery and take my running journey to new heights. Here's to a protein-powered run!"
It's like beer, because it is... beer.
Developed with the University of Leuven, brewed in Belgium.
Thrive is brewed using the same natural ingredients as any other beer. We use a special yeast to keep our beer free from alcohol and add nutritious protein instead.
What the press says
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"Thrive developed a beer that doesn't only taste great, but also benefits your body. After exercise you can choose for this fine IPA instead of a sugary drink. Perhaps the extra protein creates that rich taste in your mouth, but that only adds to the complexity of this beer."
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"We mainly tested for taste, at different moments, after exercise and as an occasional beer. Whereas beers without alcohol often taste like lemonade or a derivative, Thrive really tastes like beer. "
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"Often we find non-alcoholic beers too sweet, too bland or too clearly flavored to disguise the absence of alcohol. The first sip of Thrive was surprising, as it is nothing like other 0.0 beers. We tasted hops and fruits. The flavor was like a good IPA."
Let customers speak for us
Thrive Peak Cans
