• Jan Frodeno

    "Nothing better than a cold beer after a long day. Thrive is simply the best recovery, something savory after consuming tons and tons of sweets all day. I simply can't get enough."

    Get to know Jan Frodeno 
  • Les frères Mawem

    "The post-workout pleasure without feeling guilty, and above all, it tastes good! I hope you'll be able to taste it soon because it's amazing."

    Get to know Les frères Mawem 
  • Nikolai Schirmer

    "I told Red Bull no, and got a beer sponsor instead.
    Jokes aside, I love beer. And Thrive tastes just like good proper beer, but is a recovery drink with all the vitamins and protein I need to perform."

    Get to know Nikolai Schirmer 
  • Naomi Van Den Broeck

    "With each sip, I'm able to elevate my recovery and take my running journey to new heights. Here's to a protein-powered run!"

    Get to know Naomi Van Den Broeck 
  • Bert De Backer

    "Thrive embodies the rich traditions of Belgian brewing, delivering a refreshing taste that perfectly complements the joyous occasions shared among teammates and friends. "

    Get to know Bert De Backer 
  • Chloé Caulier

    "As a professional climber, I know the importance of choosing the right nutrition. Thrive is a game-changer. Now I can enjoy a beer after climbing and recover at the same time."

    Get to know Chloé Caulier 
  • Fernwee aka Martijn Van Strien

    "I'm always craving a beer after a 750 km trip."

    Get to know Fernwee aka Martijn Van Strien 
  • Henri Demesmaeker

    "I perform better on the water when I drink a beer."

    Get to know Henri Demesmaeker 
  • Wout Alleman Thrive Athlete picture by Georg Lindacher

    Wout Alleman

    "It's all about the Thrive"

    Get to know Wout Alleman 
  • Lidewij Welten

    "Yes, I train hard. So I deserve a beer, or two, or three."

    Get to know Lidewij Welten 
  • Ruben Claeys Thrive Athlete picture by Balint Czucz

    Ruben Claeys

    "Row, row, row your boat and reward yourself with a Thrive"

    Get to know Ruben Claeys 
  • Jip Janssen

    "Drink beer and perform better, could life be any better?!"

    Get to know Jip Janssen 
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Beat Cycling Club

At Thrive, we're all about challenging the norm and building a brand that stands out. Beat Cycling Club shares the same mindset, breaking barriers in their own way. They welcome cyclists of every level in their team, from beginners to professionals, and create a unique identity that's all about ambition. We're thrilled to be partnering with them. Here's to changing the game!

Read more about our partnership

SpaceX Kitesurfing

"SpaxeX is a group of astronauts who travel the world to kitesurf the most extreme conditions in order to push the boundaries of space travel."

Just reading that quote ignited our sense of adventure and inspired us to partner up with these trailblazers. But they're not only great at describing themselves. SpaxeX also excels in creating unique content and organizing epic events, all aimed at building a vibrant community of kitesurfers. As advocates of community and epic experiences ourselves, this partnership was simply meant to be. We're so ready to change the game together!

Read more about our partnership

Want to join our athlete team?

We're proud to support top athletes who also love a cold beer that makes them better.

Want to join Team Thrive as an athlete? Reach out. Free beers guaranteed.

Get in touch